Hey there, it’s been a while.
I am launching a crowdfunding campaign on IndieGoGo.
I wanted to create some pre-marketing to capture email addresses.
I also wanted to host a contest.
Something that’s easy to configure and is practically plug and play.
Before I decided to use KickOffLabs. I checked the market to see what’s out there. From what I needed, KickOffLabs seemed to be the best fit and here’s why.
Chances are, you will hear of LaunchRock first. They’re OK except their features really limit you to only design a simplified landing page + capture emails. That’s it. It’s also free, so can’t expect much more.
I then found unBounce. LOTS of features and seems a little complicated. One thing that stood out was A/B tests. This was a great discovery because I can test various landing pages I build. UnBounce also has a lot of integration with third-party software providers however so does KickOffLabs. It does not however host any contest referrals. Price wise, it’s $49 / $99 / $199 each month.
Then I found HubSpot. Although, it seemed a lot like unBounce except for the fact it seems easier to use. I was immediately turned off with their pricing $200 / $800 and $2400. Yikes. Although in retrospective, HubSpot is a lot more than just Landing Pages for lead conversions. Therefore I carried on my search.
SumoME was the next one up. Immediately I thought I found the one. It seemed simplistic, was within my price range and had heat maps! HEAT MAPS! I was so excited and was about to order UNTIL I almost forgot about the contest. They didn’t have contests. Well, they do, but for $200 more add-on price. Their platform also seemed too simplistic and not as configurable. Personally I think it’s over-hyped stuff that newbie people use who never really launched/designed/marketed anything. NO offense, but I like to have more options than be constrained to limited customization options. I won’t ever forget how they said they will only email me 3 times and if they can’t convert me, they will stop emailing. After the 15th or so email in 5 days, feeling over whelmed, I just wondered…why didn’t I screenshot that bouncer widget that got me to input my email. WHY? WHY?!
I was so flustered with what I haven’t found, I was thinking just make my own. I am after-all a designer + coder. How hard is it to make a page? Not so hard. A little time consuming sure but surely I will save money. I started building out a couple landing pages and each time, I was dissatisfied. I have spent nearly half a week and I’ve only come up with 1.5 landing pages that weren’t complete.
So while searching for how to make better “crowdfunding landing pages“. I ran into KickOffLabs article “Kickoff Your Kickstarter Campaign for Crowdfunding Success“. What a great read. I remember looking at KickOffLabs as one of the first sites but wrote them off for some reason.
Their platform seemed very straight-forward. Had all the features I was looking for and then some. Advanced fraud prevention is a really nice feature. First time using it, I setup the landing page, bounce widget and thanks page within the hour. It didn’t stop there, each day I would receive ONE email with advice and tips to help my campaign move forward. I (and many others in the KickOffLabs community) was also invited to do landing page reviews via a live webinar. So many tips on how to improve the landing page(s) to have a higher conversion.
Playing around inside the platform. The data collected is very useful to know. From demographics to conversion to web analytics. It’s amazing how KickOffLabs can know some basic information on the user based off just the consumers email address. Such as gender, age, location and more.
I feel, I made the best decision by choosing KickOffLabs, but quite frankly, it was just pure luck running into their website again.
We’ve so far, to date, received about 1,400 conversions in less than 3 weeks.
Should you need a landing page provider, give a look towards KickOffLabs!